We find out what your data is worth. Then we build the business that makes it pay.
Aurum Advisory designs, builds and operates retail / commerce media networks for businesses sitting on valuable first-party data that is not yet earning its keep. We value the asset. Build the operation. Run it with you. Then hand you the revenue with complete control.
AED 60M+
contracted advertiser commitments built from zero
20M+
loyalty customers served across the GCC
366%
digital advertising revenue growth at a UAE media house
THE PRACTITIONER STORY
Aurum Advisory was founded by the team that built the GCC's benchmark retail / commerce media network from zero. Not advised on it. Built it, sold it to advertisers and ran it at scale.
That difference shows up everywhere. In valuations grounded in what advertisers actually pay. In rate cards that survive first contact with a media agency. In operating plans written by people who have carried the revenue number themselves.
Every engagement is led by the practitioner who built the benchmark. No handoffs to juniors.
ABOUT
HOW IT WORKS
01
Centralise
A single customer view.
02
Segment
Cohorts and audiences.
03
Activate
Data put to work.
04
Monetise
Data becomes an asset.
Nineteen specialist AI agents size, structure and validate the revenue opportunity inside every engagement. Built by a team that ran retail / commerce media networks at scale, not a vendor looking in from the outside. AI-native. Practitioner-built. Sovereign by design, with data residency you choose.
01
AI-native
Intelligence is the operating core, not an add-on.
02
Practitioner-built
Built by people who ran retail / commerce media networks at scale.
03
Sovereign by design
Your data stays in the residency you choose.
HOW WE ENGAGE
01
Discover
Audit the data, the audience and the demand. Establish what the asset is worth.
02
Define
Set the revenue model, the products and the investment case the valuation justifies.
03
Design
Build the operation. Ad products, pricing, technology, sales strategy and measurement.
04
Deliver
Launch, operate with you and hand over the revenue with complete control.
THE GP INC ECOSYSTEM
Aurum Advisory is part of GP Inc, our group holding company. When an engagement needs creative, technology, media or research capability, it comes from inside the group.
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