Most businesses know their data is valuable. Almost none can say what it is worth. A commercial valuation turns instinct into a number the board can act on, before a dirham is spent on technology.
The valuation starts with an audit of every data source you own: loyalty, transactions, web and app behaviour, footfall, CRM. We establish what is usable, what is clean, what is consented and what is missing. Most estates hold more monetisable signal than their owners expect, sitting in systems that have never been connected.
We then model what that asset can earn, channel by channel, against what advertisers in this region actually pay. Onsite inventory, sponsored placements, CRM media, offsite audiences, in-store screens and data licensing are each sized in conservative, base and aggressive scenarios. Every figure is derived from your numbers and GCC operational benchmarks, not global averages.
The output is a business case, not a report. It sets the revenue ambition, the investment genuinely required and the sequence of build. Nothing is built until the number justifies it.
WHAT YOU GET
A full audit of every data source, with consent and quality assessment
A channel-by-channel revenue model in three scenarios
The investment case and build sequence the numbers justify